This may be a matter of where SteveO's difusion technology comes in. Oil or spray, he says he's found a way to keep diffusion more even throughout wear, slowing mones known to flit away and keeping the dispersion/conversion more regulated. I can't speak for what other companies may use, if anything, but I think SteveO's got some magic going on here in that respect too...
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social- spray VS oil
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